There are 2 million
nonprofits in the U.S.

To stand out, you need more than a great mission. You need a clear voice. A strong identity.

And an engagement strategy that actually connects. Because when you’re building for impact, you can’t afford to blend in.


Unlock growth

by first building

trust.

Our approach walks through 3 pivotal phases:

🔲 Step 1 – Attention (Role of Brand)

Cut through the noise with compelling messaging. This isn’t about logos or taglines but about deeply understanding your audience & clearly defining what sets you apart.

🔲 Step 2 – Trust (Role of Marketing)

You’ve got their attention. Now earn their belief. Trust is built through honest storytelling, consistent presence, and showing up like you mean it, again and again.

🔲 Step 3 – Investment (Role of Fundraising)

When people trust you, they’ll invest. With their dollars. Their time. Their voice. That’s how movements grow ... not just through donations but also through deep, sustained participation.

3 ways I can
help you

  • From community-driven fundraising to brand-centered marketing, Michelle delivers engaging talks that challenge outdated playbooks, inspire new thinking, and equip teams to lead with authenticity.

    Through storytelling and strategy, these engagements help nonprofits reimagine donor relationships, build movements around their mission, and grow with purpose.

  • Elevate your nonprofit with the right community-driven strategies in fundraising, donor engagement, marketing, and brand to amplify your impact and deepen supporter connections.

  • Access open-source, actionable guides on fundraising, marketing, and nonprofit career growth—no sign-ups required, ready to share with your team.

The story you tell shapes the
support you get.

Friends, let’s be honest: nonprofit work is tough. And the biggest challenges aren’t just about money. They’re about clarity.

What’s your story? Why should people care? And how do you turn that into real, lasting support?

You’re doing incredible work.

Let’s make it easier and more rewarding. Are you in?

Michelle F. Vryn headshot

Latest from [re]generative nonprofit blog

  • Image of Tasha, Michelle and Evan in Nonprofit Hive Interview

    Nonprofit Burnout Fix: Real Talk on Retention & Revolutionizing Work

    Watch
  • Picture of a tree-lined path

    A Network of Mutuality & Why Interdependence is the Future of Nonprofits

    Read
  • Graphic art image of animals dressed as business professionals

    Rethinking Virtual Meeting Culture: The "4 Ds" for Enhanced Productivity

    Read

Kind words from nonprofiteers

  • Tasha Van Vlack headshot

    "Michelle speaks not only from her vast nonprofit experience, but she also speaks from the heart. She is willing to question WHY the social impact space operates as it does with a kindness and caring that brokers conversations vs. alienation. "

    Tasha Van Vlack
    CEO at The Nonprofit Hive

  • Image of Melinda Chow

    "Michelle helped broker an awesome program partnership for Austin Youth River Watch a couple years ago that we are still benefiting from today. Michelle has so much wisdom to share and does so with such a uniquely empathetic and highly engaging style. I recommend Michelle highly for any project related to nonprofits or development. She is fabulous!"

    Melinda Chow
    Co-ED at Austin Youth River Watch

  • Headshot of Mitch Stein

    "I've had the opportunity to collaborate with Michelle several times over the years and she always brings amazing insight on nonprofit work with refreshing candor. Her thoughtful and genuine approach invites people into a transformative conversation and builds real community. I always recommend her for speaking opportunities and strategic support."

    Mitch Stein
    Head of Strategy at Chariot

  • Image of Meena Das

    "Michelle and I met after worlds intersected because of the community-centric fundraising movement. It has been a privilege to see how Michelle shows up for this industry everyday - from her intentional, thought-provoking posts to speaking sessions around inclusive leadership in fundraising practices."

    Meenakshi (Meena) Das
    CEO at NamasteData.org

  • Image of Shelley McKann

    "Michelle was our very first choice for introducing Community-Centric Fundraising (CCF) to the Center for Child Protection. Her knowledge of the history of philanthropy and the nonprofit sector was invaluable to creating the context for CCF values and principles, especially for those new to the movement. We are so grateful to have partnered with Michelle in our education and growth."

    Shelley McKann
    Grants Manager, Center for Child Protection

  • Zoe Metcalf

    "I was drawn to Michelle by her authenticity and insights into topics of critical interest to me – the nonprofit community, professionalism and ethics in fundraising. Her authoritative voice drives conversations for good. I’ve learned a great deal from Michelle’s thoughtful perspective on our shared work."

    Zoe Metcalf
    Director of Development
    Texas 2036